What Is LEGO® Serious Play® All About?

A Different Way to Think, Talk and Decide

A proven methodology for solving business challenges, developing leadership, and leading change through shared thinking.

  • The method is based on the idea that every voice is heard – no exceptions. All participants are actively involved from the very first moment
  • LEGO® bricks serve as a medium for expressing complex ideas through building, storytelling, and metaphors.
  • The topic, challenge, or idea is placed physically on the table, allowing participants to explore it, talk about it, change it, test it, and make decisions together.
  • Through customized workshops, the methodology can support a wide range of organizational needs: team development, leadership development, change processes, product development, and strategy building – all through an experiential process.

People think differently, teams communicate more effectively, and the outcomes become more creative and innovative.

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Learn more about LSP on the LEGO® website
Use Cases

Where Can LEGO® Serious Play® Make a Difference?

Whenever you need to shift familiar business dynamics, expand thinking, connect people and ideas, and lead meaningful conversations that move toward insight and action – LEGO® Serious Play® can create the conditions for a different kind of dialogue, fresh thinking, and meaningful progress.

Leadership Development
Teams & Leadership
Change & Innovation Processes
Cross-Functional Collaboration
Business Strategy Development
Vision and Goal Setting
Problem Solving
Networking Sessions
Product Planning & Development
Kick-off Events
Seminars & Conferences
Any Business Challenge

Workshop Organized

See videos and posts from our customer’s workshops

Each Workshop is tailored to the specific need and purpose.

Oracle

Leading Within the Gap
Workshop for Project Managers and Implementation Leads

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80 Participants

Pama Vehicle Financing

Readiness for change – For Leaders

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15 Participants

MAIA

Being the Company’s Expert

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10 Participants

Colmobil Group

Results-Oriented Workshop for Managers
Will Your Goal Survive Reality?

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20 Participants

Xtra Mile - Marketing Agency

Workshop for HR Managers
Building an Employer Brand

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30 Participants

Leumit - IT Division

Offsite for Senior Managers
Building the Division’s 2026 Goals

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20 Participants

Strauss Water

Closing Session for the BOOST Skills Management Group

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20 Participants

Uri Orbach School

Preparing for the 2026 School Year

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80 Participants

MaccabiDent Operations

Managers’ Workshop
Leading Change

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120 Participants

Cello

Outdoor Leadership Team Workshop

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16 Participants

ICL Group

Management Workshop
Collaboration and Interfaces

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30 Participants

Amraz

A Leadership Team Is a Team Too

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7 Participants
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Another Glimpse Into Our Workshops

This Is What It Looks Like

Moments from LEGO® Serious Play® workshops held with organizations and teams.

In Their Words

Participant Testimonials

Moments, insights, and connections that are created when people think with their hands.

Sharon Cohen CEO

Realcommerce

“You managed to activate everyone and help each person open up and speak!,
-A funny, moving, and bonding experience.”

Tal Somech Michaeli Partner, Manager and Executive Director

Barash Somech Firm

“Through play, we discovered together the many strengths of the team.
The workshop enableג both professional and personal expression – in a unique and enjoyable way.”

Neta Fiss VP HR

IDOMOO

“A brilliant connection between vision, practical translation, and building with LEGO®,
We were able to create a deep, practical, and enjoyable conversation, full of value!”

Liron Dvir Account Manager

MAIA Digital

“The workshop helped us see the picture through building, and realize things we hadn’t seen before, and it opened discussions about valuable business aspects.”

Eran Singer Consulting Sales Director

Oracle

“Thinking with your hands, with precise awareness, creates unique moments of learning,
and a deep understanding of how to lead complexity in a precise way.”

Idan Udi — Colmobil Division Manager

OD Manager

“We received really strong feedbacks from the participanys – the highest scores in the feedback forms.”
“The managers shared that through the building process, a conversation opened up around topics they usually don’t manage to talk about openly.”

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Workshops

Tailored Workshops and Experiences for Your Organization

Fully Customized Workshops

  • Every organization faces different challenges. We design LEGO® Serious Play® workshops tailored to your goals, your people, and your business reality.
  • Fully customized design
  • Deep business understanding
  • A unique process built around your specific challenge

Business Understanding and Insight – We work with leading companies and senior leaders, understand businesses and business processes, and combine the LEGO® Serious Play® methodology with a deep understanding of the business challenges behind each workshop.

Let’s Talk

Interested in bringing LEGO® Serious Play® workshops to your organization?
Interested in becoming a certified LEGO® Serious Play® facilitator with international certification?

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    Connectim Executive Search & Training, the official training partner of Inthrface Denmark, leads LEGO® SERIOUS PLAY® certification programs in Israel according to the international gold standard

    Discover how Connectim helps companies build leadership that lasts.

    Discover Our Approach