What Is LEGO® Serious Play® All About?
A Different Way to Think, Talk and Decide
A proven methodology for solving business challenges, developing leadership, and leading change through shared thinking.
- The method is based on the idea that every voice is heard – no exceptions. All participants are actively involved from the very first moment
- LEGO® bricks serve as a medium for expressing complex ideas through building, storytelling, and metaphors.
- The topic, challenge, or idea is placed physically on the table, allowing participants to explore it, talk about it, change it, test it, and make decisions together.
- Through customized workshops, the methodology can support a wide range of organizational needs: team development, leadership development, change processes, product development, and strategy building – all through an experiential process.
People think differently, teams communicate more effectively, and the outcomes become more creative and innovative.
Use Cases
Where Can LEGO® Serious Play® Make a Difference?
Whenever you need to shift familiar business dynamics, expand thinking, connect people and ideas, and lead meaningful conversations that move toward insight and action – LEGO® Serious Play® can create the conditions for a different kind of dialogue, fresh thinking, and meaningful progress.
Workshop Organized
See videos and posts from our customer’s workshops
Each Workshop is tailored to the specific need and purpose.
Oracle
Leading Within the Gap
Workshop for Project Managers and Implementation Leads
Pama Vehicle Financing
Readiness for change – For Leaders
MAIA
Being the Company’s Expert
Colmobil Group
Results-Oriented Workshop for Managers
Will Your Goal Survive Reality?
Xtra Mile - Marketing Agency
Workshop for HR Managers
Building an Employer Brand
Leumit - IT Division
Offsite for Senior Managers
Building the Division’s 2026 Goals
Strauss Water
Closing Session for the BOOST Skills Management Group
Uri Orbach School
Preparing for the 2026 School Year
MaccabiDent Operations
Managers’ Workshop
Leading Change
Cello
Outdoor Leadership Team Workshop
ICL Group
Management Workshop
Collaboration and Interfaces
Amraz
A Leadership Team Is a Team Too
Another Glimpse Into Our Workshops
This Is What It Looks Like
Moments from LEGO® Serious Play® workshops held with organizations and teams.
In Their Words
Participant Testimonials
Moments, insights, and connections that are created when people think with their hands.
Sharon Cohen CEO
Realcommerce
“You managed to activate everyone and help each person open up and speak!,
-A funny, moving, and bonding experience.”
Tal Somech Michaeli Partner, Manager and Executive Director
Barash Somech Firm
“Through play, we discovered together the many strengths of the team.
The workshop enableג both professional and personal expression – in a unique and enjoyable way.”
Neta Fiss VP HR
IDOMOO
“A brilliant connection between vision, practical translation, and building with LEGO®,
We were able to create a deep, practical, and enjoyable conversation, full of value!”
Liron Dvir Account Manager
MAIA Digital
“The workshop helped us see the picture through building, and realize things we hadn’t seen before, and it opened discussions about valuable business aspects.”
Eran Singer Consulting Sales Director
Oracle
“Thinking with your hands, with precise awareness, creates unique moments of learning,
and a deep understanding of how to lead complexity in a precise way.”
Idan Udi — Colmobil Division Manager
OD Manager
“We received really strong feedbacks from the participanys – the highest scores in the feedback forms.”
“The managers shared that through the building process, a conversation opened up around topics they usually don’t manage to talk about openly.”
Workshops
Tailored Workshops and Experiences for Your Organization
Fully Customized Workshops
- Every organization faces different challenges. We design LEGO® Serious Play® workshops tailored to your goals, your people, and your business reality.
- Fully customized design
- Deep business understanding
- A unique process built around your specific challenge
Business Understanding and Insight – We work with leading companies and senior leaders, understand businesses and business processes, and combine the LEGO® Serious Play® methodology with a deep understanding of the business challenges behind each workshop.
Let’s Talk
Interested in bringing LEGO® Serious Play® workshops to your organization?
Interested in becoming a certified LEGO® Serious Play® facilitator with international certification?
Connectim Executive Search & Training, the official training partner of Inthrface Denmark, leads LEGO® SERIOUS PLAY® certification programs in Israel according to the international gold standard