A workshop that connects the worlds of sales and recruitment
Recruitment has long ceased to be just about sourcing candidates, but about building relationships.
In today’s competitive talent market, recruiters must master the art of selling, influencing, and connecting at every stage of the recruitment funnel.
But there is another important shift in perception – the job itself!
It is not just a “job description” – it is a product. And like any product, it has a target audience, value proposition, advantages, disadvantages, and messages that need to be communicated precisely. When this is understood, the entire recruitment process changes.
What is this workshop?
The workshop that will turn your recruitment team into a true sales force
- Are candidates not responding to you on Linekedin or Email?
- Afraid to approach top talent and making assumptions?
- Don’t know how to handle objections at different stages of recruitment?
- Afraid of losing candidates at the negotiation stage?
- Struggling to engage candidates and excite them about the role?
This workshop is designed to improve recruitment outcomes, both in quantity and quality. We do this by changing recruiters’ mindset, improving capabilities and skills, and providing precise tools to turn the recruitment process into a powerful, candidate-focused sales journey. We address key challenges such as unresponsive candidates, hesitation to approach senior talent, handling objections, and lack of candidate engagement—and turn them into moments of clarity and control.
Within this, we add another critical layer: how to think of the job as a product (Job As A Product – JAAP)
and translate it into a precise value proposition that speaks correctly to each candidate.
Ready to level up your recruitment?
Let’s talk.
Workshop Goals
The workshop that will turn your recruitment team into a true sales force
Instilling awareness of the sales dynamics embedded in every recruitment interaction
Providing practical tools for recruiters to manage the sales process at every stage
Strengthening confidence, motivation, and energy when approaching top-tier candidates
Improving closing rates and long-term recruitment success
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Recruitment as a sales and buying process (JAAP - Job as a Product)
we will understand what sales and buying processes are, why recruitment is both a sales process and a buying process, and break down the recruitment funnel according to sales stages. We will understand what it means that a job is a product, who people trust, and how to build trust as quickly as possible.
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Go to market preparations
all the sales/marketing preparations before starting the search. From identifying the precise target audience and building candidate personas, to defining value, advantages and disadvantages, differentiation and messaging, pricing, costs, and expected objections.
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Demand Generation
Through the perception of the job as a product, we will understand the story of the job and how to promote it correctly. Where to publish and how to measure the quality of publication. We will plant messages tailored precisely to different personas and learn how to expand the circle of interested candidates.
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First Touch
how to correctly respond to a candidate who applied for a role, and how to initiate first contact with a candidate we sourced. How to understand which persona we are facing, and how to already communicate correctly in the first written approach, creating trust and a sense of comfort. What prevents a candidate from responding and what makes them reply.
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Discovery call
the most critical conversation in the process. How to start the call as a discovery conversation to understand motivations and needs, create trust and openness. Based on the candidate’s needs, how to sell our product – the job. And continued handling of objections.
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Multi Stakeholder Selling
how during the interview stage it is important to incorporate sales messages that match the candidate’s needs. How to transfer knowledge about the process and needs between all interviewers while connecting the candidate to the company.
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Customer Experience
building an internal SLA for the recruitment process aimed at turning candidates into strong ambassadors of the company – whether they were accepted or not. A critical chapter for the organization’s reputation.
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Win Win Negotiation
when it starts and how to end with an excellent feeling for both sides. The multiple-parameter method and how to reach a good agreement.
Who is it for?
- Internal recruitment teams within organizations and external recruiters who are in
interaction with candidates at every stage of the recruitment process. - Recruitment teams that are hungry to bring in the best talents and need that extra
edge to operate as a “sales-driven” team. - Organizations that know they deserve the best and are willing to train and challenge
their recruitment teams to become professional in sales.
What do people say about the workshop
Why learn with us?
Our advantages: the unique combination that exists nowhere else.
Dual expertise – recruitment + sales
We bring years of knowledge in both recruitment and sales, and connect them through advanced classical sales approaches, along with new concepts we developed – led by JAAP – Job as a Product, which allows seeing the recruitment process through new eyes and acting more precisely.
Hundreds trained by us
We have trained hundreds of professionals in both sales and recruitment to achieve better results and meet recruitment targets.
Hands-on and practical
Our workshops are based on real years of recruitment work, and include applicable tools from building a job as a product,
through candidate outreach, to closing.
We love what we do
We love our clients, we love sales, and we love recruitment – a winning combination! And most of all, we love teaching
We don’t just recruit for today We help you grow for tomorrow
About the Trainer
Tchia Alona Altar
CEO | Connectim
Tchia Alona is the Founder and CEO of Connectim, specializing in executive search and in leading management teams and organizations to build growth capabilities.
With over 25 years of experience working with companies across Israel, the United States, and Europe, she supports leadership teams and organizations through growth, change, and complex decision-making processes.
Over the years, she has facilitated workshops for managers and teams, leading development processes and helping them navigate complex challenges.
She is a certified facilitator of the LEGO Serious Play method and leads facilitator certification programs in Israel in collaboration with Inthrface.
Guide for the undecided
Is this for me?
“Our recruitment team doesn’t understand that they are doing sales!”
This is another important reason to bring the workshop. Anyone who does not understand that the recruitment team is doing sales and that the job is truly a product will not be able to improve their ability to bring talent in this era.
“Our recruitment team is afraid of the word “sales” – what do we do?”
This is another important reason to bring the workshop. Anyone who does not understand that the recruitment team is doing sales and that the job is truly a product will not be able to improve their ability to bring talent in this era.
“Is the workshop suitable for junior recruiters as well?”
This is another important reason to bring the workshop. Anyone who does not understand that the recruitment team is doing sales and that the job is truly a product will not be able to improve their ability to bring talent in this era.
Let’s Start the Conversation
Have a question? Interested in working with us?
Use the form below to tell us a bit about yourself or your company, and a member of our team will be in touch shortly.
